The Public Relations and Marketing Department (PKM) was founded along with the Karlsruhe Institute of Technology (KIT). PKM is in charge of internal and external communication and of conveying the corporate identity of KIT to the public.

The department produces press releases on topical subjects of research, education, and innovation and distributes various handouts such as brochures, newsletters or magazines for employees, students, and the general public. In addition, PKM organizes open houses, cultural events, and the “children’s university” and takes part in national and international trade fairs.